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Consumer packaged goods companies can improve operations through predictive analytics.

The world of consumer packaged goods is a large and diverse one, with giant international companies and smaller but still competitive businesses offering a variety of product types and price points. The effectiveness and efficiency of everything from product development to distribution, marketing and customer engagement plays an increasingly important role in success, a significant shift for a very established industry.

How can organizations in the consumer packaged goods industry adapt to a marketplace where competitors are becoming more agile and capable? Predictive analytics, deployed through the powerful IBM Cognos suite of solutions, can be the answer.

More effective operations across your business

“Predictive analytics gives companies tools for widespread improvement and success.”

Predictive analytics builds on decades of efforts by businesses in all sectors of the economy to learn more about the details of their operations, whether to make process improvements, enhance forecasting or for a variety of other reasons. By effectively harnessing the large amounts of data generated by a business, related to everything from the acquisition of raw materials to purchasing and sales trends, effective analysis drives positive change.

For companies in the CPG world specifically, using predictive analytics can mean developing better relationships with customers. Progressive Grocer highlighted how the right application of this powerful force can help businesses get closer to the people that buy their products. Through improved forecasting, a deeper understanding of purchasing trends, demographic breakdowns, what-if simulations and other advantages, organizations can develop a better understanding of past efforts and create a more prosperous future.

Ultimately, predictive analytics provide a deeper understanding of both your company’s processes and the customers who purchase products. By fine-tuning a variety of workflows, supply chain models and marketing and engagement efforts, businesses can derive a holistic benefit that does more than target a specific component of the business. Predictive analytics gives companies tools for far more widespread improvement and success.

Aviana’s experience helping CPG companies successfully implement predictive analytics solutions means we understand the unique aspects of the industry. With that knowledge in hand, alongside a strong grasp of the IBM Cognos suite of predictive analytics solutions, we’re confident in our ability to help companies succeed in such a competitive and saturated market. To learn more about our strategy for the CPG world, visit our dedicated industry page.

Posted in Business Intelligence
Michele Harnish

About Michele Harnish

Michele Harnish has extensive experience in marketing and consulting to various industries. Her professional resume includes both corporate and field marketing executive roles. Her former role as Senior Director of Field Marketing at Cognos Corporation allowed her to leverage her strong corporate marketing background as she managed a large team of field marketing managers and business development managers and was solely responsible for lead generation across North America. In 2009, Michele joined Aviana Global and continues to leverage her unique approach to marketing which incorporates the branding and strategy of corporate marketing with the results driven lead generation power in field marketing. Michele enjoys spending time with her husband and four boys in Orange County, California.
Manufacturers can gain greater insight through big data and predictive analytics.

Manufacturing as a whole includes a number of conditions that make the use of big data and predictive analytics especially effective. From the many controlled, internal processes involved in sourcing raw material and producing finished products, to the management of some or all elements of the supply chain, the manufacturing world is rife with workflows that lend themselves to improvement through big data and predictive analytics.

How can companies benefit from implementing these advanced analytical solutions or improving the current state of such platforms? There are many options, but one of the most expansive is greater insight into operations and the enhanced decision making that comes with with better intelligence from platforms like the IBM Cognos suite of solutions.

Manufacturers can benefit greatly from predictive analytics.
Manufacturers can benefit greatly from predictive analytics.

More information means improved decision-making

Big data and predictive analytics offer not only the tools to gain more insight into operations, but for making more effective decisions about future work. By tracking metrics such as cost and utilization of raw materials, for example, businesses can determine more efficient sizes for future orders and examine price comparisons for any alternatives that may exist.

Through extensive, automated analysis of information about production of finished items and sales, companies can look for one-time, long-term and seasonal trends before the market starts to shift, meaning changes to operations can be made ahead of time. The prevalence of information in the manufacturing world means greater insight and confidence when making decisions through the power of big data and predictive analytics.

Manufacturers need the right support to effectively deploy a big data solution and reap the benefits. Aviana understands the many unique elements of the industry and has a proven track record helping manufacturers large and small become more efficient through the use of big data and predictive analytics. To learn more, visit our dedicated industry page.

Posted in Business Intelligence
Francois Ross

About Francois Ross

François has been managing software sales and delivery of Business Analytics and Information Management solutions for more than 25 years. Prior to joining Aviana, his name has been predominant within the IBM Cognos analytics space. Leveraging a strong technical background, elite demonstration capabilities, and understanding of Big Data Analytics proven practices, he has brought thought leadership in the most active clients and organizations. His passion and mission statement: delivering the most impactful data to the best user experience through the art of possible.
Predictive analytics can give healthcare providers a meaningful edge in patient care.

Medicine has a long history of changing and improving significantly as time goes on. While the current state of medicine is already a powerful one that helps a variety of patients dealing with many different conditions, that’s not to say there isn’t room for further development. Just as discoveries like sanitation and sterilization, antibiotics, X-rays and MRI have changed the face of medicine, so can predictive analytics. With solutions like IBM’s Cognos suite available to help healthcare facilities improve patient care and operate more effectively as businesses, creating benefits for both patients and providers.

Making the most of a powerful data source

“Electronic health records are a source of valuable data for predictive analytics.”

The Harvard Business Review pointed to the power of electronic health records as a source of valuable data for analysis and application. With EHR requirements in full effect and many providers already using them, their digital nature makes them far better suited for predictive analysis than the paper records used in the past.

Providers can use business intelligence software to harness algorithms that look at their patient base, as well as subsets of that group to find patterns, risk factors and other valuable types of medical information. Additionally, individual providers can work with other facilities to develop broader databases and seek out larger, more general trends and patterns.

With the data available and predictive analytics able to turn relatively raw information into actionable and useful insights, healthcare providers can take a more proactive stance in terms of identifying potential issues and communicating them to patients. A series of risk factors that make a patient predisposed to a certain disease or condition can be identified before the problem arises and the patient is negatively affected, creating a better overall outcome in terms of health. That concept can be applied to individual patients and larger groups, as long as enough data is available for algorithms to function appropriately.

Aviana understands not only the core concepts of predictive analytics and big data, but how the concepts and applications can function specifically in the healthcare world. Our experience developing effective, successful predictive analytics solutions for providers means we understand how to fine-tune implementations to match the unique and specific needs of individual facilities. To learn more about our work in the healthcare field, visit our dedicated industry page.

Posted in Business Intelligence
Michele Harnish

About Michele Harnish

Michele Harnish has extensive experience in marketing and consulting to various industries. Her professional resume includes both corporate and field marketing executive roles. Her former role as Senior Director of Field Marketing at Cognos Corporation allowed her to leverage her strong corporate marketing background as she managed a large team of field marketing managers and business development managers and was solely responsible for lead generation across North America. In 2009, Michele joined Aviana Global and continues to leverage her unique approach to marketing which incorporates the branding and strategy of corporate marketing with the results driven lead generation power in field marketing. Michele enjoys spending time with her husband and four boys in Orange County, California.
elite analytics aquisition

BREA, California., June 7, 2017 – Aviana Global Technologies, Inc., announces the acquisition of Elite Analytics, the Texas based data sciences and predictive analytics specialists. This acquisition is a significant step towards achieving Aviana’s objective of becoming a premier business solutions company that employs cutting edge technologies to solve critical, complex business problems for their clients.

Elite’s focus and success in data mining and predictive analytics, has earned it a best in class status in the IBM and Open Source world. During its 14 years of successful operation, Elite Analytics developed a variety of predictive analytics solutions for major tax agencies in North America. Some of the largest-scale projects included solutions crafted specifically for the needs of the California Franchise Tax Board and the Department of Taxation and Finance for New York State in the areas of fraud detection and program integrity using predictive analytics.

Elite’s proprietary anomaly detection engine makes possible the development of a wide variety of potential applications for many different businesses, providing companies with deeper insight into operational efficiencies and revenue growth opportunities.

“This acquisition is a natural fit with Aviana’s solid foundation in data management, performance management and BI,” said Daniele Micci-Barreca, co-founder of Elite. “Our expertise in data science and predictive analytics increases the value of the solutions we will be able to bring to our customers.”

For Aviana, the acquisition of Elite Analytics means even more robust and well-rounded business solution based service offerings. “We are excited at the spectrum of possibilities this merger will provide Aviana and its clients,” said Avijit Datta, Aviana co-founder. “Elite’s depth of knowledge in predictive analytic applications especially in the fraud and abuse prevention and identification areas opens up a whole new avenue that we are looking forward to excel in.”

Aviana Global Technologies is a Predictive Performance Management company with a successful track record since our inception in 1994. Our mission is to partner with our clients, empowering them to become more profitable and strategic through the optimal use of performance management for executive and operational decision-making power. For the last 20 years, Aviana has stood at the forefront of leading-edge performance management solutions with an impressive array of clients. They include many Fortune 1000 companies in industries from hospitality and gaming, manufacturing and financial services to retail and health care. For more information, visit www.avianaglobal.com.

Posted in Company
avijit datta

About avijit datta

Avijit Datta is a founding partner of Aviana Global Technologies, Inc. Mr. Datta has over twenty five years in the IT industry in India and in the US. He has held various positions as CIO, VP – Application Development and Managing Director in the software industry.
Many supply chain management concerns can be improved with the right application of predictive analytics.

For all manufacturers, the supply chain is at the heart of operations. Whether providing raw materials and components for use in making wares or ensuring finished products are efficiently distributed, the supply chain drives the short- and long-term success throughout the industry. Gaining a stronger handle on the many elements of the supply chain can mean more effective operations, less waste, lower costs and a host of other benefits. A key element for improving this vital process is the effective use of predictive analytics, like the IBM Cognos suite of solutions, for effective, data-driven analysis and change.

Maximizing efficiency

"The supply chain is at the heart of manufacturing operations."

The supply chain has been a major focus of a variety of development and improvement efforts for decades. A wide range of technological innovations and process changes have made the work involved more streamlined and productive. However, there's still room for improvement, especially when using the perspective provided by predictive analytics.

The depth of insight and sheer volume of informational analysis offered through the IBM Cognos group of solutions can mean new approaches and novel methods of reducing costs and improving outcomes. Improved forecasting, one of the core elements of a successful approach to predictive analytics, offers some unique advantages. Businesses can make changes when they provide the greatest advantages, and move between the variety of options inherent in the supply chain as necessary, bringing the price of transport and handling down further.

As Industry Week pointed out, the application of modern, mature predictive analytics to the supply chain is a step forward in effective analysis. While gathering large amounts of data is a major consideration and necessary for significant changes to occur, analysis was time-consuming and difficult to conduct in an organized, holistic way without the power of predictive analytics involved. Now, manufacturers have the tools to both gather the data and draw useful, multifaceted analysis from it.

Aviana's work with manufacturers and throughout the broader realm of heavy industry means we're ready, willing and able to not only help businesses in the field, but understand their wants, needs and current situations as well. Our experience and skill allows us to craft solutions for a wide variety of problems and potential opportunities, whether involving the supply chain, production, resource management and a variety of other core operational concerns. To learn more, visit our dedicated industry landing page.

Posted in Predictive Analytics
Michele Harnish

About Michele Harnish

Michele Harnish has extensive experience in marketing and consulting to various industries. Her professional resume includes both corporate and field marketing executive roles. Her former role as Senior Director of Field Marketing at Cognos Corporation allowed her to leverage her strong corporate marketing background as she managed a large team of field marketing managers and business development managers and was solely responsible for lead generation across North America. In 2009, Michele joined Aviana Global and continues to leverage her unique approach to marketing which incorporates the branding and strategy of corporate marketing with the results driven lead generation power in field marketing. Michele enjoys spending time with her husband and four boys in Orange County, California.
CPG manufacturers can gain a lot from an improved approach to forecasting.

Consumer packaged goods represent an established market sector, one that captures the attention of a sizeable majority of the general public and will continue to for some time to come. With a strong foundation and brands that have a high level of recognition among shoppers, the CPG market is an indelible part of the shopping experience. However, with this segment of the economy full of large and established companies, competition is growing fiercer. How can product-makers stand out and generate more sales? Predictive analytics is a major part of the puzzle.

Predictive analytics provides stronger, more unifying insight

"The CPG market is an indelible part of the shopping experience."

The most powerful and effective predictive analytics tools, like the IBM Cognos suite of solutions, help CPG businesses drill down and learn more about customers and how new and existing products appeal to them. The IBM Big Data & Analytics Hub said a trend among CPG manufacturers and other companies is an advance in forecasting, called what-if scenario analysis. This approach moves beyond creating a single picture of potential future opportunities and concerns to create a series of forecasts based on differences in customer interest, regional markets, product variations and much more. The end result is more useful visualizations of the future than can be leveraged in a variety of specific contexts.

Using the same relevant data for each scenario analysis – and across all areas of operation – is another consideration CPG businesses have to make. The effectiveness of forecasting is significantly hampered when different data sets are used at various points in the process. This process is common across a number of businesses, but does little except make results less stable and accurate. Ensuring that this thorn in the side of effective analysis is removed and the resulting forecasting is all based off the same data is critical to success, especially when using a what-if forecasting model.

Aviana offers our partners plenty of experience and aptitude in terms of predictive analytics, big data and similar advanced techniques that help businesses make operations more effective and efficient. Our past work with businesses in the CPG market means we don't only understand the ins and outs of predictive analytics, but we also have a strong grasp on how they specifically fit into the operations of CPG manufacturers. To learn more, visit our dedicated industry page.

Posted in Business Intelligence
Michele Harnish

About Michele Harnish

Michele Harnish has extensive experience in marketing and consulting to various industries. Her professional resume includes both corporate and field marketing executive roles. Her former role as Senior Director of Field Marketing at Cognos Corporation allowed her to leverage her strong corporate marketing background as she managed a large team of field marketing managers and business development managers and was solely responsible for lead generation across North America. In 2009, Michele joined Aviana Global and continues to leverage her unique approach to marketing which incorporates the branding and strategy of corporate marketing with the results driven lead generation power in field marketing. Michele enjoys spending time with her husband and four boys in Orange County, California.
The hospitality industry can gain a lot from predictive analytics.

Addressing the needs of each and every customer is a top priority for high-performing businesses in the hospitality industry. While the basic desire of most hotel guests is the same – to have a place to sleep and store their belongings – there are uncountable variations that exist beyond this foundational desire.

Some guests will want to make use of many different hotel facilities and offerings, be it lounging by the pool, taking a trip to the spa or using a well-supplied gym room. Others will want to do little beyond use the bed at night and keep their clothes and other items safe.

How can hospitality businesses better define and understand the differences between each customer and effectively appeal to all of them? A big part of the answer lies in predictive analytics.

Effective differentiation and personalized appeals

"Understanding customer desires is critical for success."

Understanding customer desires, both in the present and future, is critical for success. Knowing when, how, why and where to appeal to them, be it through personalized marketing or a larger, mass-market approach, can mean the difference between occupied rooms and empty ones.

As eHotelier pointed out, a major gain for hotels in terms of appealing to customers more effectively can come through big data. The sheer amount of information regarding customer preferences, decision-making, past experiences and other relevant metrics is larger now than it has ever been in the past.

Using the right dimensions of information captured during previous visits means better marketing with more positive results. Business intelligence software, like the IBM Cognos suite of products, gives hospitality organizations the tools they need to conduct effective analysis and reach out to customers in ways that increase engagement and fill rooms.

Additionally, eHotelier said guests are growing accustomed to personalized experiences, to one degree or another, because they're becoming more common in everyday life. Businesses that can offer these relevant and enticing experiences have a distinct edge over those that don't.

Aviana has the hospitality industry experience to provide effective solutions for hotels and similar businesses in the market, with a focus on creating more effective customer outreach. Our past efforts, working with major hotel and casino groups like MGM Resorts International, mean we have a deep understanding of the unique aspects of hospitality and the ability to use big data and predictive analytics to improve performance. To learn more, check out our video on the topic.

Posted in Business Intelligence
Francois Ross

About Francois Ross

François has been managing software sales and delivery of Business Analytics and Information Management solutions for more than 25 years. Prior to joining Aviana, his name has been predominant within the IBM Cognos analytics space. Leveraging a strong technical background, elite demonstration capabilities, and understanding of Big Data Analytics proven practices, he has brought thought leadership in the most active clients and organizations. His passion and mission statement: delivering the most impactful data to the best user experience through the art of possible.
Watson's processing power is impressive to say the least.

IBM's Watson supercomputer system has attracted plenty of attention since it made its first public appearances. Watson, famed for its ability to understand questions posed to it in natural, conversational language – as opposed to computer code or other highly regimented forms of communication – gained perhaps its biggest jump in popularity when it appeared on game show "Jeopardy!" in early 2011. That public exhibition served as a debut of sorts for the highly advanced system, with Watson winning both games against former champions on the show.

There's more to Watson than just answering questions on game shows, though – much more. Let's take a look at what makes Watson such a powerful business intelligence software solution in a variety of industries.

The driving forces behind Watson

"Watson draws on a combined 200 million pages of information through 90 servers."

IBM has a well-deserved reputation for developing technology on the cutting edge and deploying it in areas where it's highly visible. With past successes like Deep Blue's chess games against grandmaster Garry Kasparov in mind, the company developed Watson starting in the mid-2000s. After years of growth, the "Jeopardy!" appearances introduced Watson to much of the world. With that impressive debut in mind, work continued and Watson's ability to understand and respond to human language was developed in a variety of contexts.

Watson's central role as a question-answering machine was highlighted by TechTarget, which noted the many technological specifications of the system. Watson's 80-teraflop processing power means it can handle a trillion operations per second, which gives it the necessary speed to function quickly and accurately. It draws on a combined 200 million pages of information through 90 servers and uses about six million logic rules to provide accurate and contextual answers. This vast library of information allows Watson to mimic and even exceed the human capability for contextualized and correct recall in a variety of situations.

Now, Watson is used in applications ranging from assisting doctors in diagnosing patients to helping people and businesses prepare more effective tax returns. As IBM's own website pointed out, the ability of Watson to understand, reason, learn and interact means it has a variety of current and potential applications across the entire business world.

Want to learn more about Watson? If you're close to Chicago, you can attend a Watson overview led by Aviana's Watson expert, Lillian Taylor. Check out these Eventbrite and Meetup links for more information on the event, to be held in downtown Chicago on April 7, starting at 5:30 p.m.

Posted in Business Intelligence
Lillian Taylor

About Lillian Taylor

Helping clients leverage Big Data, Cognitive, and Advanced Predictive Analytics to reach their maximum potential in the most cost effective way possible. Passionate about leveraging technology for the greater good! "Without data, you're just another person with an opinion" - W. Edwards Deming - Data Scientist.
retailers can improve customer engagement and operations through predictive analytics.

Predictive analytics isn't a concept limited to any one industry or market. However, the benefits it provides to the retail world are especially notable. Customer engagement and efficient, effective analysis of shopper data are both cornerstones of successful operations, and predictive analytics can offer benefits in both areas, along with many others. With business intelligence software a priority – along with the selection of an effective platform, like the IBM Cognos suite of products – retailers can improve everything from inventory management to the development and execution of sales and similar offers.

Data and analysis provide more context and value for retailers

"With predictive analytics in place, businesses can better understand customers."

Efforts to analyze information related to customer behavior and preference, along with operational data, are tried-and-true methods in the retail world. Predictive analytics takes these processes an important step further by using the power of automated analytics to draw conclusions that are difficult or extremely time-consuming for employees to discover without assistance.

The growing volume of data businesses have about their customers is valuable, but only when effectively harnessed. Without the proper tools, this data only has a limited ability to bring about positive change. With a reliable solution in place, businesses can better understand customer data. Companies can also engage in more accurate and useful forecasting, allowing parts of the organization to prepare for likely scenarios before they happen – one of the biggest advantages of predictive analytics.

Finding the right partner

Aviana has helped a variety of retailers implement predictive analytics across many different operational and marketing contexts, ensuring each of our clients has a system that provides the best possible results for their specific needs. To learn more about our work in the retail industry, visit our dedicated industry page and take a look at case studies of our work with major retailers like Patagonia.

Posted in Business Intelligence
Michele Harnish

About Michele Harnish

Michele Harnish has extensive experience in marketing and consulting to various industries. Her professional resume includes both corporate and field marketing executive roles. Her former role as Senior Director of Field Marketing at Cognos Corporation allowed her to leverage her strong corporate marketing background as she managed a large team of field marketing managers and business development managers and was solely responsible for lead generation across North America. In 2009, Michele joined Aviana Global and continues to leverage her unique approach to marketing which incorporates the branding and strategy of corporate marketing with the results driven lead generation power in field marketing. Michele enjoys spending time with her husband and four boys in Orange County, California.
Using predictive analytics and big data to improve patient outcomes is already a reality.

Medicine is both a universal concern and a big business across the world. The unique, ubiquitous nature of medical care – something everyone needs at points in their lives – means it can derive some major benefits from effective and novel applications of big data and predictive analytics. With business intelligence software like the IBM Cognos suite of products in play, healthcare providers can make a number of advances, from more effective risk factor profiling to collecting and utilizing individualized patient data. That second possibility is currently a hot topic in some areas of the medical world.

The concept of advanced personalized care

Widely sourced patient data could eventually provide the kind of preventative care that is only a theory in the present day. In an interview with The Huffington Post, Dr. Eric Schadt said he's working on a variety of approaches that would capture individualized information from patients through a number of mobile devices. That includes general purpose technology intended to measure various biometrics as well as more specialized tools focused on a specific bodily process or function. Schadt is the director for the Icahn Institute for Genomics and Multiscale Biology, part of New York City's Mount Sinai Hospital.

That data would then be used to better understand broad-based health trends as well as provide important information about potential conditions for individual patients. Personalized risk identification is just the first step, with individualized treatment an exciting possibility as well. With a wealth of broad and specific information at hand, healthcare providers could engage in more proactive care while also better tailoring treatment options to the unique needs of each patient.

"The biggest medical systems are going to own no hospitals," Schadt said to The Huffington Post. "It's going to be devices that are monitoring the lives of millions of patients simultaneously, that are looking to see if you have the beginning signs of cancer emerging – not to treat the cancer, but to prevent the cancer from ever emerging."

Healthcare outcomes could improve significantly with the effective application of predictive analytics and big data.
Healthcare outcomes could improve significantly with the effective application of predictive analytics and big data.

Health systems already using predictive analytics successfully

This wide-scale application of predictive analytics and big data is impressive in its scope and reach. However, it is in many ways building on ideas that have already been successfully implemented in the healthcare world.

The IBM Big Data & Analytics Hub reported on a variety of initiatives undertaken by health systems that rely on elements of these advanced computing functions to increase the health of their patient populations. HealthInfoNet, A Maine nonprofit that helps providers in the state coordinate their efforts uses the combined data of more than 1 million patient records to identify risk factors for emergency room visits. By sharing this data with healthcare facilities, doctors and other healthcare professionals are now able to notify patients who demonstrate risk factors before they arrive in the emergency room, instead of after.

Similar efforts by healthcare systems in the Carolinas and Iowa, focused on lifestyle risk factors and post-operation infection risk, respectively, demonstrate the power of big data and predictive analytics in the healthcare world. The growing number of potential applications, and their increase in scope, should be exciting for healthcare providers of all types.

Using new technology to its fullest in healthcare

Aviana's work in the healthcare field means we're not only knowledgeable about using big data and predictive analytics to their fullest extent, we also understand the unique nature of the industry. With this mix of technological and industry-specific experience, we offer a unique value proposition to all of our healthcare clients. To learn more, visit our dedicated industry page.

Posted in Business Intelligence
Francois Ross

About Francois Ross

François has been managing software sales and delivery of Business Analytics and Information Management solutions for more than 25 years. Prior to joining Aviana, his name has been predominant within the IBM Cognos analytics space. Leveraging a strong technical background, elite demonstration capabilities, and understanding of Big Data Analytics proven practices, he has brought thought leadership in the most active clients and organizations. His passion and mission statement: delivering the most impactful data to the best user experience through the art of possible.